Influencer Marketing & Digital PR

Launched new L’Oreal Paris skincare line by engaging influencers and short lead media in a multi-touchpoint educational campaign. Program included sponsored social media posts, sponsored TV tour, Facebook Live sessions with a dermatologist, online contest on, and YouTube product review videos. Campaign results exceeded Cost Per Engagement target by 68%.

Communications, Project Management
Content Creation, Digital Advertising, Event Management, Influencer Marketing, Integrated Marketing Communications, Media Relations, Message Development, Product PR, Social Media, Sponsored Content, Strategic Planning