Event Management & Celebrity Brand PR

L’Oréal Paris @ TIFF

To promote L’Oreal Paris’ TIFF sponsorship, product launches and CSR program, created star-studded media and influencer events. The array of highly-attended and covered events starred L’Oreal Paris spokespeople including Blake Lively, Helen Mirren, Andie MacDowell, Karlie Kloss, Freida Pinto, Diane Keaton, Naomi Watts and Julianne Moore. The PR campaign with Diane Keaton helped to increase Age Perfect skincare product sales by 60%.

Category
Citizenship, Communications, Project Management
Tags
Celebrity Brand PR, Content Creation, Corporate Social Responsibility, Digital Advertising, Event Management, Influencer Marketing, Integrated Marketing Communications, Media Relations, Message Development, Product PR, Social Media, Sponsored Content, Sponsorship Activation, Strategic Planning
C&C Communication & Citizenship
Cathy Cowan is a Toronto-based marketing communications consultant & leader specializing in integrated communications, content creation, corporate citizenship and project management
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