Services

INTEGRATED MARKETING COMMUNICATIONS

My innovative and results-focused strategic communications programs have been recognized with 15+ industry awards for marketing communications, media relations, event management, publications, social media and social responsibility. Additional core services include strategic planning, influencer marketing, celebrity brand PR, crisis communications, CSR, project management and content creation. I have developed traditional and digital PR and marketing programs for clients in a range of industries including consumer packaged goods, health and wellness, hospitality & tourism, association management, technology and nonprofit.

ESM Delivery
L'Oreal Women of Worth 2018

NONPROFITS & Corporate Social Responsibility (CSR)

My unique niche is collaborating with nonprofits and brands to develop social impact messaging, marketing and engagement strategies that can be effectively pulled through the entire organization to contribute to the greater good. My authenticity, experience and collaboration skills enable me to effectively optimize the talents on both sides of the table – the company and the cause – to create programs that exceed all partners’ objectives and set up the partnership for lasting success. My inhouse and client work with leading Canadian nonprofits is driven by my entrepreneurial mindset and big brand standards of innovation and excellence.

Team & Project Management

Has your agency just won a new project? Does your inhouse team need additional talent to manage a new marketing campaign? Does your organization need interim communications leadership? I have an outstanding track record in uniting teams, disciplines and agency partners to develop results-focused integrated marketing communications programs. My exceptional hands-on approach and ability to mobilize teams of all sizes can help you make the magic happen.

C&C Communication & Citizenship
Cathy Cowan is a Toronto-based marketing communications consultant & leader specializing in integrated communications, content creation, corporate citizenship and project management
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