Corporate Social Responsibility

National and local communications for the Kraft Hunger Challenge, Kraft Canada’s national fundraiser for Food Banks Canada. Over six years raised $3.75 million in donations for food banks across the country and increased participation of local food banks by 40%.

Category
Citizenship, Communications, Project Management
Tags
Content Creation, Corporate Social Responsibility, Digital Advertising, Influencer Marketing, Integrated Marketing Communications, Media Relations, Message Development, Research, Social Media, Sponsored Content, Sponsorship Activation, Strategic Planning