Influencer Marketing & Digital PR

Video Set up

Launched new L’Oreal Paris skincare line by engaging influencers and short lead media in a multi-touchpoint educational campaign. Program included sponsored social media posts, sponsored TV tour, Facebook Live sessions with a dermatologist, online contest on canadianliving.com, and YouTube product review videos. Campaign results exceeded Cost Per Engagement target by 68%.

Category
Communications, Project Management
Tags
Content Creation, Digital Advertising, Event Management, Influencer Marketing, Integrated Marketing Communications, Media Relations, Message Development, Product PR, Social Media, Sponsored Content, Strategic Planning
C&C Communication & Citizenship
Cathy Cowan is a Toronto-based marketing communications consultant & leader specializing in integrated communications, content creation, corporate citizenship and project management
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