Integrated Marketing Communications

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Integrated marketing communications promoting Jamieson Vitamins products and partnership with Canadian Cancer Society including strategic communications planning, material and message development, media relations, influencer marketing, sponsored TV tours, and sponsored content program with The Globe and Mail. Campaign generated 115+ media stories, 93% MRP quality score and exceeded Audience Reach targets by 86%.

Category
Citizenship, Communications, Project Management
Tags
Content Creation, Corporate Social Responsibility, Digital Advertising, Influencer Marketing, Integrated Marketing Communications, Media Relations, Message Development, Product PR, Research, Sponsored Content, Sponsorship Activation, Strategic Planning
C&C Communication & Citizenship
Cathy Cowan is a Toronto-based marketing communications consultant & leader specializing in integrated communications, content creation, corporate citizenship and project management
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