Media Relations & Product PR

Vitamins

National media relations, sponsored content, national research studies and influencer marketing to promote Jamieson Vitamins supplements for range of conditions including cold & flu, healthy sleep and bone health. PR launch of Jamieson’s Digestive Care line generated 100+ media stories and helped Jamieson secure the highest sales volume of any other probiotic brand in its launch year.

Category
Communications, Project Management
Tags
Content Creation, Corporate Social Responsibility, Crisis Communications, Digital Advertising, Events, Influencer Marketing, Integrated Marketing Communications, Media Relations, Message Development, Product PR, Research, Sponsored Content, Sponsorship Activation, Strategic Planning
C&C Communication & Citizenship
Cathy Cowan is a Toronto-based marketing communications consultant & leader specializing in integrated communications, content creation, corporate citizenship and project management
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