Corporate Citizenship

Inaugurated and managed L’Oreal Paris’ Women of Worth Canadian CSR program including program management, media relations, influencer marketing, promotions, creating and managing Awards Galas, budget management & reporting. Over two years the program awarded $220,000 in financial grants and generated an Audience Reach of 160 million in print, TV, online and social media coverage with 97% brand penetration.

Citizenship, Communications, Project Management
Celebrity Brand PR, Content Creation, Corporate Social Responsibility, Digital Advertising, Event Management, Influencer Marketing, Integrated Marketing Communications, Media Relations, Message Development, Social Media, Sponsored Content, Strategic Planning