Corporate Citizenship

L'Oreal Women of Worth

Inaugurated and managed L’Oreal Paris’ Women of Worth Canadian CSR program including program management, media relations, influencer marketing, promotions, creating and managing Awards Galas, budget management & reporting. Over two years the program awarded $220,000 in financial grants and generated an Audience Reach of 160 million in print, TV, online and social media coverage with 97% brand penetration.

Category
Citizenship, Communications, Project Management
Tags
Celebrity Brand PR, Content Creation, Corporate Social Responsibility, Digital Advertising, Event Management, Influencer Marketing, Integrated Marketing Communications, Media Relations, Message Development, Social Media, Sponsored Content, Strategic Planning
C&C Communication & Citizenship
Cathy Cowan is a Toronto-based marketing communications consultant & leader specializing in integrated communications, content creation, corporate citizenship and project management
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